Baby activity toys are specially designed to engage and stimulate a baby's senses while promoting developmental milestones. These toys are often made from soft, baby-safe materials and are crafted to encourage exploration through touch, sight, sound, and movement. Common features include bright colors, textures, rattles, mirrors, and buttons that produce sounds or lights when pressed.

Some toys may include elements like spinning parts, rolling beads, or soft fabrics to help develop fine motor skills and hand-eye coordination. Activity toys support early learning by fostering curiosity, problem-solving, and sensory awareness, making them ideal for babies in their first few months to early years. They are a fun and interactive way to encourage cognitive, physical, and emotional growth while providing endless entertainment.